Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the “Information on the responsible body” section of this privacy policy.

How do we collect your data?

Your data is collected when you provide it to us. This may include, for example, data that you enter in a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g., Internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website functions correctly. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data at any time and free of charge. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

Please feel free to contact us at any time if you have any further questions on this topic or on data protection in general.

Analytics tools and third-party tools

Beim Besuch dieser Website kann Ihr Surf-Verhalten statistisch ausgewertet werden. Das geschieht vor allem mit sogenannten Analyseprogrammen.

Detaillierte Informationen zu diesen Analyseprogrammen finden Sie in der folgenden Datenschutzerklärung.

2. Hosting

External Hosting

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host’s servers. This may primarily include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses, and other data generated via a website.

The use of the host is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast, and efficient provision of our online offering by a professional provider (Art. 6(1)(f) GDPR). If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s device (e.g., device fingerprinting) as defined by the TTDSG. Consent may be revoked at any time.

Our host will process your data only to the extent necessary to fulfill its service obligations and follow our instructions regarding this data.

We use the following host:

ALL-INKL.COM – Neue Medien Münnich, Hauptstraße 68, 02742 Friedersdorf

Commissioned Processing

We have concluded a commissioned data processing agreement (AVV) with the above-mentioned provider. This is a contract required under data protection law that ensures the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General Information and Mandatory Disclosures

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data are data that can be used to personally identify you. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens.

When you use this website, various personal data are collected. Personal data are data that can be used to personally identify you. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens.

Note on the Responsible Entity

The entity responsible for data processing on this website is:

advaitaMedia GmbH

Am Gutspark 1

23996 Saunstorf

Managing Director: Gerd Kanthaus

Phone: +49 (0)38424 22 98 89

E-Mail: info@advaitamedia.com

The responsible entity is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Storage Period

Unless a more specific storage period is stated within this privacy policy, your personal data remain with us until the purpose for the data processing ceases. If you submit a legitimate request for deletion or revoke consent, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will take place once these reasons no longer apply.

General Information on the Legal Basis of Data Processing on This Website

If you have consented to the processing of data, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special categories of data under Art. 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information in your device (e.g., via device fingerprinting), processing additionally takes place on the basis of § 25(1) TTDSG. Consent may be revoked at any time. If your data is required for the performance of a contract or for pre-contractual measures, we process your data based on Art. 6(1)(b) GDPR. Furthermore, we process your data if required for compliance with a legal obligation based on Art. 6(1)(c) GDPR. Data processing may also be based on our legitimate interest according to Art. 6(1)(f) GDPR. The relevant legal bases in each individual case are outlined in the following sections of this privacy policy.

Note on Data Transfer to the USA and Other Third Countries

Among other tools, we use services from companies based in the USA or in other non-secure third countries regarding data protection. When these tools are active, your personal data may be transferred to and processed in such third countries. We point out that no data protection level comparable to that of the EU can be guaranteed in these countries. For example, US companies are required to hand over personal data to security authorities without allowing you, as the data subject, to take legal action. It cannot, therefore, be excluded that US authorities (e.g., intelligence services) process, evaluate, and permanently store your data held on US servers for monitoring purposes. We have no influence on these processing activities.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You may revoke consent at any time. The legality of data processing prior to revocation remains unaffected.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS FOR PROCESSING IS STATED IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR IF PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA ARE PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING IN CONNECTION WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to Lodge a Complaint with the Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, workplace, or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to receive data that we process automatically on the basis of your consent or in the performance of a contract, in a common, machine-readable format, or to have it transmitted to another controller, where technically feasible.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the address line of your browser changing from “http://” to “https://” and by the lock symbol in your browser bar.

If SSL or TLS encryption is active, data you transmit to us cannot be read by third parties.

Access, Erasure, and Rectification

Under applicable statutory provisions, you have the right at any time to free information about your stored personal data, its origin and recipients, the purpose of data processing, and, where applicable, a right to rectification or erasure of this data. You may contact us at any time regarding this or other questions relating to personal data.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You may contact us at any time regarding this. The right to restriction applies in the following cases:

• If you contest the accuracy of your stored personal data, we usually need time to verify this. For the duration of the verification process, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was or is unlawful, you may request restriction of processing instead of deletion.
• If we no longer need your personal data but you require it for the establishment, exercise, or defence of legal claims, you have the right to request restriction of processing instead of deletion.
• If you have lodged an objection pursuant to Art. 21(1) GDPR, a balance must be struck between your and our interests. Until it is determined whose interests prevail, you have the right to request restriction of processing.

If you have restricted the processing of your personal data, these data may—aside from their storage—only be processed with your consent or for the establishment, exercise, or defence of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.

Objection to Promotional Emails

We hereby object to the use of contact data published within the framework of the legal notice obligation for sending unsolicited advertising and informational materials. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited promotional information, such as spam emails.

4. Data Collection on This Website

Cookies

Our websites use “cookies.” Cookies are small data files and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your device until you delete them yourself or automatic deletion is carried out by your web browser.

In some cases, third-party cookies may also be stored on your device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g., cookies for the processing of payment services).

Cookies serve various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies may be used to evaluate user behaviour or display advertising.

Cookies that are necessary for the performance of the electronic communication process, for providing certain functions that you request (e.g., for the shopping cart function), or for optimizing the website (e.g., cookies to measure web audience) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) TTDSG); consent may be revoked at any time.

You can configure your browser to notify you when cookies are set, to allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to activate the automatic deletion of cookies when closing the browser. If cookies are disabled, the functionality of this website may be limited.

If cookies from third parties or for analytical purposes are used, we will inform you separately in this privacy policy and, if necessary, request consent.

Consent via Borlabs Cookie

Our website uses the consent technology from Borlabs Cookie to obtain your consent for storing certain cookies in your browser or using certain technologies and to document it in a data protection-compliant manner. The provider of this technology is Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg (hereinafter Borlabs).

When you visit our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the withdrawal of these consents are stored. These data are not transmitted to the provider of Borlabs Cookie.

The collected data are stored until you request their deletion, delete the Borlabs cookie yourself, or the purpose of data storage no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at: https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/

The use of Borlabs cookie consent technology is carried out to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Comment Function on this Website

For the comment function on this site, in addition to your comment, information about the time of creation of the comment, your email address, and, if you do not post anonymously, the username you selected is stored.

IP Address Storage

Our comment function stores the IP addresses of users who post comments. Since we do not review comments before publication, we need this data to take action against the author in the event of legal violations such as insults or propaganda.

Subscribing to Comments

As a user of the site, you can subscribe to comments after registration. You will receive a confirmation email to verify that you are the owner of the specified email address. You can unsubscribe from this feature at any time via a link in the info emails. In this case, the data entered during the subscription will be deleted; if you have provided this data to us for other purposes elsewhere (e.g., newsletter subscription), this data will remain with us.

Storage Duration of Comments

Comments and related data are stored and remain on this website until the commented content is completely deleted or the comments need to be deleted for legal reasons (e.g., offensive comments).

Legal Basis

The storage of comments is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke any consent given by you at any time by sending an informal email. The lawfulness of the data processing carried out before the revocation remains unaffected.

5. Social Media

Facebook

This website integrates elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the data collected may also be transferred to the USA and other third countries.

An overview of Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE

When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you visited this website with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the contents of this website to your Facebook profile. This allows Facebook to assign the visit of this website to your user account. We point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook’s privacy policy: https://de-de.facebook.com/privacy/explanation

If consent has been obtained, the service is used on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in maximum visibility on social media.

Where personal data is collected on our website and transferred to Facebook using this tool, we and Meta Platforms Ireland Limited are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection and transmission of data to Facebook. Subsequent processing by Facebook is not part of the joint responsibility. The obligations of both parties are set out in a joint processing agreement, available here: https://www.facebook.com/legal/controller_addendum
We are responsible for providing privacy information when using the Facebook tool and ensuring its GDPR-compliant implementation. Facebook is responsible for the security of its products. Data subject rights (e.g., access requests) regarding data processed by Facebook can be asserted directly with Facebook. If requested via us, we must forward these requests to Facebook.

The data transfer to the USA is based on the Standard Contractual Clauses of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381, and https://www.facebook.com/policy.php

Instagram

This website integrates Instagram functions, provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, clicking the Instagram button allows you to link the contents of this website to your Instagram profile. Instagram can then associate the visit with your user account. We do not receive any information about the content of the data transmitted or its use.

If consent has been obtained, Instagram is used on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, usage is based on our legitimate interest in social media visibility.

To the extent that personal data is collected on our website using the tools described here and transmitted to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. The subsequent processing carried out by Facebook or Instagram after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been documented in a joint processing agreement. The full text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum
According to this agreement, we are responsible for providing privacy information when using the Facebook or Instagram tools and for ensuring the GDPR-compliant implementation of the tools on our website. Facebook is responsible for the security of the Facebook or Instagram products. Data subject rights (e.g., requests for access) regarding the data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert your data subject rights through us, we are obliged to forward these requests to Facebook.

The data transfer to the USA is based on the Standard Contractual Clauses of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875, and https://de-de.facebook.com/help/566994660333381

Further information on this can be found in Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.

6. Analysis tools and advertising

Google Tag Manager

Wir setzen den Google Tag Manager ein. Anbieter ist die Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is used solely for the management and display of the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
Translated with DeepL.com (free version)

The use of Google Tag Manager is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Translated with DeepL.com (free version)

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables website operators to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and user origin. This data is summarized in a user ID and assigned to the respective end device of the website visitor.

Furthermore, we can use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the data sets collected and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please refer to Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Demographic characteristics in Google Analytics

This website uses the “demographic characteristics” feature of Google Analytics to display relevant advertisements to website visitors within the Google advertising network. This allows reports to be generated that contain information about the age, gender, and interests of website visitors. This data comes from interest-based advertising by Google and visitor data from third-party providers. This data cannot be attributed to any specific individual. You can disable this feature at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection.”

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters specific search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (target group targeting). As website operators, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification purposes.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

For more information about Google Conversion Tracking, please refer to Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Facebook Pixel

This website uses Facebook’s visitor action pixels to measure conversions. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the US and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook advertisement. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Use Policy. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. As the website operator, we have no influence on this use of the data.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Where personal data is collected on our website and transferred to Facebook using this tool, we and Meta Platforms Ireland Limited are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection and transmission of data to Facebook. Subsequent processing by Facebook is not part of the joint responsibility. The obligations of both parties are set out in a joint processing agreement, available here: https://www.facebook.com/legal/controller_addendum
We are responsible for providing privacy information when using the Facebook tool and ensuring its GDPR-compliant implementation. Facebook is responsible for the security of its products. Data subject rights (e.g., access requests) regarding data processed by Facebook can be asserted directly with Facebook. If requested via us, we must forward these requests to Facebook.

You can find further information on protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/.

You can also disable the “Custom Audiences” remarketing feature in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

Facebook Custom Audiences

We use Facebook Custom Audiences. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, take advantage of our free or paid offers, transmit data to us, or interact with our company’s Facebook content, we collect your personal data. If you give us your consent to use Facebook Custom Audiences, we will transmit this data to Facebook, which Facebook can then use to display relevant advertising to you. Furthermore, your data can be used to define target groups (lookalike audiences).

Facebook processes this data as our data processor. Details can be found in Facebook’s Terms of Use: https://www.facebook.com/legal/terms/customaudience.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

7. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on the website, we need your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use newsletter service providers, which are described below, to process the newsletter.

Sendinblue

This website uses Sendinblue to send newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

Sendinblue is a service that can be used, among other things, to organize and analyze the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on Sendinblue’s servers in Germany.

Data analysis by Sendinblue

With the help of Sendinblue, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked on. This allows us to determine which links have been clicked on particularly often, among other things.

We can also see whether certain predefined actions were performed after opening/clicking (conversion rate). For example, we can see whether you made a purchase after clicking on the newsletter.

Sendinblue also allows us to divide newsletter recipients into different categories (“clusters”). Newsletter recipients can be divided according to age, gender, or place of residence, for example. This allows us to better tailor the newsletter to the respective target groups.

If you do not want Sendinblue to analyze your data, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message.

For detailed information on Sendinblue’s features, please visit the following link: https://de.sendinblue.com/newsletter-software/.

Legal Basis

Data processing is based on your consent (Art. 6 (1) (a) GDPR). You may revoke this consent at any time. The legality of data processing operations that have already taken place remains unaffected by the revocation.

Storage Period

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your email address will be stored by us or the newsletter service provider in a blacklist, if necessary, in order to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). There is no time limit for storage in the blacklist. You may object to the storage of your data if your interests outweigh our legitimate interests.

For more information, please refer to Sendinblue’s privacy policy at: https://de.sendinblue.com/datenschutz-uebersicht/.

Commissioned Processing

We have concluded a commissioned data processing agreement (AVV) with the above-mentioned provider. This is a contract required under data protection law that ensures the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

8. Plugins and tools

YouTube with enhanced privacy settings

This website embeds videos from YouTube. The operator of the site is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the extended data protection mode does not necessarily prevent data from being passed on to YouTube partners. YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.

As soon as you start a YouTube video on this website, a connection to YouTube’s servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube may store various cookies on your device after you start a video or use comparable recognition technologies (e.g., device fingerprinting). This allows YouTube to obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness, and prevent fraud attempts.

After a YouTube video has been started, further data processing operations may be triggered over which we have no control.

YouTube is used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further information about data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.

Google Web Fonts

This site uses web fonts provided by Google to ensure uniform font display. When you visit a page, your browser loads the required web fonts into your browser cache to display text and fonts correctly.

For this purpose, the browser you are using must connect to Google’s servers. This allows Google to know that this website has been accessed via your IP address. The use of Google WebFonts is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter ‘reCAPTCHA’) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to verify whether the data entered on this website (e.g., in a contact form) is entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. reCAPTCHA evaluates various information for the analysis (e.g., IP address, length of time the website visitor stays on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not notified that an analysis is taking place.

The storage and analysis of data is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and spam. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

For more information about Google reCAPTCHA, please refer to Google’s privacy policy and terms of use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

ManageWP

We manage this website using the ManageWP tool. The provider is GoDaddy.com WP Europe, Trg republike 5, 11000 Belgrade, Serbia (hereinafter referred to as ManageWP).

ManageWP allows us to monitor the security and performance of our website and perform automatic backups, among other things. ManageWP therefore has access to all website content, including our databases. ManageWP is hosted on the provider’s servers.

The use of ManageWP is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the most effective and secure operation of its website(s). If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Commissioned Processing

We have concluded a commissioned data processing agreement (AVV) with the above-mentioned provider. This is a contract required under data protection law that ensures the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.